AI Search Presence Audit

ChatGPT just recommended
your competitor.
Not you.

Millions of buyers now start their research in AI search tools. We audit exactly what ChatGPT, Perplexity, Google AI Mode, and Gemini say about your business — and give you a specific plan to fix it.
Order Your Audit — From $499 See what's inside ↓
AI Share of Voice — Sample Industry Scan
Competitor A
62%
Competitor B
28%
Your Brand
4%
Most SMBs land under 5% AI share of voice — without knowing it.
✓ Delivered in 7 business days
✓ No ongoing retainer required
✓ Powered by Semrush AI Brand Intelligence
✓ Actionable, not academic
Why this matters now

AI search isn't coming. It's already deciding who gets called.

When a buyer types a question into ChatGPT or Perplexity, they aren't browsing — they're asking for a recommendation. If you're not in the answer, you're not in the consideration set.
58%
of buyers now use AI tools at some point in their vendor research process, according to recent B2B purchasing surveys.
~3
vendors get named in a typical AI search answer. Anything outside that window is invisible — regardless of your actual SEO ranking.
<5%
AI Share of Voice is where most SMBs land when we run the audit. They're shocked. The fix is usually straightforward once you see it.
The process

Three inputs from you. A complete AI search picture back.

You don't need to do anything technical. We run the analysis on your behalf, then translate it into plain language with a ranked action list.
STEP 01

You give us your basics

Your website, your 2–3 top competitors, and the search phrases your buyers use. A 10-minute intake form.

STEP 02

We run the AI scan

We query ChatGPT, Perplexity, Google AI Mode, and Gemini across your topic categories and map what each platform says — and doesn't say — about your brand versus competitors.

STEP 03

You get a clear action plan

An interactive audit report with your AI Share of Voice scores, platform-by-platform perception findings, and a prioritized fix list — tiered by this week, this month, and this quarter.

What you receive

A report that reads like a briefing, not a spreadsheet dump.

Every audit is built to be read by a marketing director in 20 minutes and acted on the same day.
AI Presence Score
14/100
Avg Sentiment
100%
ChatGPT SOV0%
Perplexity SOV0%
Google AI Mode SOV1%
Gemini SOV0%
Top Finding
Hidden champion: 100% favorable sentiment where mentioned, but <1% share of voice across all platforms.
  • ✓
    AI Share of Voice by Platform

    Your visibility score on ChatGPT, Perplexity, Google AI Mode, and Gemini — compared to your top competitors in real queries.

  • ✓
    Platform-by-Platform Perception Analysis

    What each AI platform currently "believes" about your brand, including what's working and what's actively working against you.

  • ✓
    Hedge Language Flags

    The specific phrases AI platforms attach to brands like yours — "overkill," "unclear pricing," "enterprise-only" — that route buyers away before you're ever named.

  • ✓
    Prioritized Action Plan

    Every recommendation tiered: do this week (quick wins, no new content needed), this month (close perception gaps), and this quarter (build the citation layer AI uses).

  • ✓
    Competitive Snapshot Table

    A head-to-head view of your SOV and sentiment vs. up to 4 competitors, so you can see where you have room to take ground fast.

Coverage

Every platform where your buyers are asking questions.

We don't pick one. We audit all four of the major AI search surfaces your prospects actually use.
ChatGPT
Perplexity
Google AI Mode
Gemini

ChatGPT (GPT-4o)

The most widely used AI assistant for business research. When prospects ask "what's the best solution for X," this is often the first place they ask — and it has strong opinions.

Perplexity

Pulls directly from G2, Capterra, analyst roundups, and industry publications. If you're not in its citation sources, you're not in its answers — regardless of your actual SEO strength.

Google AI Mode

Reaching 1.5B+ users and increasingly prominent in commercial search. For local and regional businesses, this is rapidly becoming the highest-stakes AI surface to appear in.

Gemini

Google's native AI model, deeply integrated with Google Workspace. B2B buyers using Google tools encounter this model constantly — and it shapes vendor recommendations.

Common questions

You might be wondering.

We already do SEO. Isn't this the same thing?
No — and this is the core issue. High Google rankings don't translate to AI visibility. AI models pull from citation sources, comparison roundups, and structured content your SEO strategy probably hasn't targeted. Strong SEO and weak AI presence is the most common profile we see.
How do you know what AI platforms are saying about us?
We use Semrush's AI Brand Intelligence platform, which systematically queries AI tools at scale across business driver categories. This is the same professional-grade data stack used by enterprise marketing teams — we're making it accessible for SMBs at a fraction of the cost.
Can we actually change what AI says about us?
Yes — and it's faster than most people expect. AI models update their knowledge from the web continuously. Changes to your website copy, new case studies, third-party reviews, and association listings all feed into how AI platforms describe you. Most clients see measurable movement within 60–90 days of implementing recommendations.
What if the audit finds we're already doing well?
Then you have a valuable competitive confirmation — and we'll identify which categories you're at risk of losing. In our experience, even well-known brands have significant blind spots in specific AI business driver categories. The audit always turns up something actionable.
From clients

What marketing directors say after seeing their results.

I knew AI search was a thing but I had no idea we were essentially invisible. We had strong SEO and thought we were fine. The audit changed how we think about our entire content strategy.

Director of Marketing Regional SaaS company, 45 employees

The "do this week" list was worth the entire fee on its own. We rewrote two page headlines and within six weeks our AI mentions had doubled. I was skeptical it would move that fast.

VP of Marketing B2B services firm, 80 employees

Seeing our competitor at 22% SOV versus our 0% on Perplexity made the business case for acting immediately. This is now a recurring quarterly check for us.

Head of Growth Professional services, 120 employees
Pricing

One-time audit. No retainer required.

Start with a snapshot, or get the full picture with ongoing quarterly tracking.
Starter
$499
One audit. Full AI scan. Clear action plan. Delivered in 7 business days.
  • All 4 AI platforms (ChatGPT, Perplexity, Google AI Mode, Gemini)
  • Up to 3 competitors benchmarked
  • AI Share of Voice scores by platform
  • Platform perception narratives
  • Prioritized action plan (this week / month / quarter)
Order Starter Audit
Most popular
Growth
$899
Deeper category analysis, a recorded walkthrough, and a 30-day check-in call.
  • Everything in Starter
  • Up to 5 competitors benchmarked
  • Business driver category breakdown
  • Hedge language audit with counter-messaging guide
  • 45-min recorded walkthrough with a strategist
  • 30-day follow-up call to review implementation
Order Growth Audit
Quarterly
$1,599/yr
Growth audit repeated quarterly. Track your progress and stay ahead of shifts in how AI models describe your category.
  • Everything in Growth, four times per year
  • Quarter-over-quarter SOV trend tracking
  • Competitor movement alerts
  • Priority scheduling and turnaround
Order Quarterly Plan

Find out where you stand
before your next deal closes.

The audit takes 10 minutes of your time. You get results in 7 business days. Most clients recoup the cost in a single deal influenced by improved AI visibility.

Get Your AI Presence Audit No retainer. No commitment beyond the audit.