We already do SEO. Isn't this the same thing?

No, and this is the core issue. Strong Google rankings don't translate to AI visibility. AI models form their perceptions from citation sources, comparison roundups, and structured content that most SEO strategies don't target. Strong SEO and poor AI perception is the most common profile we see.

How do you actually know what AI platforms think about us?

We use Semrush's AI Brand Intelligence platform, which systematically queries AI tools at scale across business driver categories. It surfaces the specific language each platform uses about your brand, including the recommendations, the caveats, and the perceptions shaping buyer decisions right now.

Can we actually change what AI thinks about us?

Yes, and faster than most expect. AI models continuously update their knowledge from the web. Changes to your website positioning, new case studies, third-party reviews, and association listings all feed into how AI platforms perceive you. Most clients see measurable movement within 60 to 90 days of acting on the findings.

What if the audit shows we're already in good shape?

Then you have valuable competitive confirmation and you'll know which categories you're at risk of losing ground in. Even well-regarded brands carry blind spots in specific AI perception categories. The audit always surfaces something actionable, even when the overall picture is strong.

AI SEARCH PRESENCE AUDIT

ChatGPT just recommended your competitor.

Not you.

Millions of buyers now start their research in AI search tools. We audit exactly what ChatGPT, Perplexity, Google AI Mode, and Gemini think about your business — the perceptions they've formed, the language they're using, and why they're recommending competitors instead of you.

See What AI Thinks About You >

✓ Delivered in 7 business days · ✓ No retainer required · ✓ Powered by Semrush AI Brand Intelligence · ✓ Actionable, not academic

Why this matters now

AI doesn't just rank you. It forms opinions about you.

Traditional SEO is about appearing in results. AI search is different. When a buyer asks ChatGPT or Perplexity about your category, the AI synthesizes everything it has learned and delivers a judgment: who you're good for, what you're known for, what the caveats are, and whether you're worth recommending. That judgment is happening right now, with or without your input.

AI has a mental model of your brand

Based on your website, third-party mentions, review platforms, and citation sources, each AI platform has constructed a version of your business. It knows your category, your reputation, and your perceived limitations, whether those perceptions are accurate or not.

You may be losing deals to a perception that’s not true

AI platforms use hedge language like "overkill for smaller teams," "unclear pricing," or "better alternatives exist" that steer buyers elsewhere. These phrases appear in AI recommendations even when you're not named. You can't correct a perception you don't know exists.

We surface the perception so you can shape it

The AI Search Presence Audit pulls the actual language each platform uses about your brand and category. You see exactly how ChatGPT, Perplexity, Google AI Mode, and Gemini are describing you, and get a specific plan to correct what's wrong and amplify what's working.

The numbers

AI search is already deciding who gets called.

When a buyer types a question into an AI tool, they're not browsing. They're asking for a recommendation. If you're not in the answer, you're not in the conversation.

58%

of B2B buyers now use AI tools at some point in their vendor research, and that number grows every quarter.

~3

vendors get named in a typical AI search answer. If you’re not one of them, you’re not in the conversation regardless of your SEO ranking.

<5%

AI Share of Voice is where most small to medium-sized businesses land when we run the audit. The gap is fixable once you see it.

The process

Three inputs from you. A complete AI perception picture back.

You don't need to do anything technical. We run the analysis on your behalf and translate the findings into plain language with a ranked action plan.

1. You give us your basics

Your website, your top 2 or 3 competitors. A 5-minute intake form.

2. We run the AI perception scan

We query ChatGPT, Perplexity, Google AI Mode, and Gemini across your topic categories. We map what each platform says about your brand, what language it uses, and where it routes buyers instead.

3. You see exactly what AI thinks, and how to change it

An interactive audit report with your perception scores, platform-by-platform findings, detected hedge language, and a prioritized action plan tiered by this week, this month, and this quarter.

✓ AI Presence Score + Perception Summary

A composite score across all four platforms, plus a plain-language summary of how AI currently thinks about your brand and the narrative it's using with buyers right now.

✓ Share of Voice by Platform

Your visibility score on ChatGPT, Perplexity, Google AI Mode, and Gemini, benchmarked against your top competitors in real queries.

✓ Hedge Language Audit

The exact phrases routing buyers away from you, and where those perceptions are coming from so you can correct them at the source.

✓ Prioritized Action Plan

Every recommendation tiered by urgency: this week (no new content needed), this month (close the perception gaps), and this quarter (build the citation layer AI trusts).

Get Started

See what AI is saying. Then fix it.

ONE-TIME AUDIT

$499

A complete picture of how AI perceives your brand right now. Delivered in 7 business days.

→ All 4 platforms: ChatGPT, Perplexity, Google AI Mode, Gemini

→ Up to 3 competitors benchmarked

→ AI Share of Voice scores by platform

→ Platform perception narratives

→ Hedge language detection

→ Prioritized action plan

Get A One-Time Report

QUARTERLY AUDITS

$1499 / YR